Our Story

Jenny Soydanyavas the founder of Jenny Nordic Skincare

Hi there,

I am so happy to see you here! Let me properly introduce myself and tell the story of Jenny Nordic Skincare.

I am Jenny, the founder of Jenny Nordic Skincare, a certified organic and anti-ageing skincare formulator and accredited gua sha therapist and instructor.

My mission is to show that skincare can be simple, efficient and absolutely enjoyable at the same time. To let you know that you don't need to feel overwhelmed by skincare ever again. That we don't need anti-ageing. 

I create minimal, ethical skincare that makes you fall in love with your skin. I create skincare that feels good and makes your skin look good.

Read more about the Jenny Nordic Skincare ritual here.

How it all started

I've been passionate about skincare, sustainability and ecological ways of living for as long as I remember. Though only after moving to the UK from Finland did I realise what a gem Nordic nature is. Jenny Nordic is the result of a lockdown-leap-of-faith, for it was in 2020 that I finally resolved to pursue my dream of creating a skincare brand.

I was in my late 30s, starting to experience changes in my skin more rapidly. I saw more wrinkles and fine lines developing, dryness but also spots. The skin was getting more and more unpredictable.

As I had conversations with my friends of similar age I realised I was not alone. Everyone seemed to face the same problems but not knowing how to deal with them. The skincare products me and my friends were using simply weren't cutting it anymore.

I wanted to create skincare that helps you navigate hormonal changes and make your skin look glowing and feel radiant. Skincare that was both minimal, high-performance and would help balance hormonal, adult skin.

I want to change how we think about maturing, adult skin. Looking young doesn't equal better and looking older doesn't mean worse. By combining minimal, high-performing skincare with simple self-care practices such as face massage and  gua sha, we can all get that glowing, radiant, healthy skin that we all crave for.

It was important to me to actively try to minimise the environmental impact of the products and use organic ingredients derived from Nordic nature.

I set to work to get my certification as an organic skincare formulator, specialize in anti-ageing skincare and, some months after that, bring Jenny Nordic Skincare to life. Following over 2 years of studying and R&D with hundreds of trials, I developed the minimalist skincare routine of Jenny Nordic Skincare.

The mission of Jenny Nordic Skincare

With my skincare, I want to help you achieve balanced glowing skin regardless of hormonal changes and fluctuations. Beautiful skin is not dependent on age, and I'm here to show that!

Jenny Nordic is a result of my pursuit to make you fall in love with your skin. Jenny Nordic Skincare celebrates the skin with minimal, high-performance skincare that concentrates on holistic beauty and wellness.

My high-performance, minimalist skincare ritual is complete and all that you need to keep your skin happy. This means you do not need to invest in multiple products with complex rituals which eliminate waste, reduces your carbon footprint, declutter your shelves and save money.  

To amplify your skincare routine and skin radiance, I studied further to gain certification in facial gua sha massage. I now offer facial treatments to my lovely costumers in the UK.

I'd love to hear from you if you have any ideas, comments or suggestions. Just send me a message.

PS. Come follow us on Instagram for daily skincare tips and inspiration!

IPHM accredited training provider
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