Our Story

Jenny Soydanyavas the founder of Jenny Nordic Skincare

Welcome to Jenny Nordic Skincare

Hi there,

I’m so glad you’re here! Let me share the story behind Jenny Nordic Skincare and the passion that drives everything I do.

I’m Jenny, the founder of Jenny Nordic Skincare, a certified organic skincare formulator, gua sha therapist and educator. My mission is simple: to help women like you embrace your skin with joy and confidence. Skincare doesn’t have to be overwhelming—it can be minimal, effective, and deeply enjoyable.

At Jenny Nordic Skincare, I believe in celebrating maturing skin, not fighting against it. Anti-ageing is outdated; we’re all about pro-ageing and healthy skin. With thoughtfully crafted, minimal skincare and simple rituals like gua sha, I aim to make your skin glow and your confidence soar.

Our Beginning

Skincare, sustainability, and Nordic nature have always been close to my heart. When I moved to the UK from Finland, I gained a renewed appreciation for the beauty and purity of Nordic nature. In 2020, during the quiet of lockdown, I decided to turn a long-held dream into reality.

In my late 30s, I began experiencing the changes that so many women face: wrinkles, fine lines, dryness, and unpredictable skin. Conversations with friends revealed I wasn’t alone—our skincare products weren’t meeting our needs anymore. We needed something designed for hormonal and adult skin that felt balanced, radiant, and simple.

With this inspiration, I began crafting high-performance skincare that blends the purity of organic Nordic ingredients with minimalism and effectiveness. After more than two years of intensive research, development, and hundreds of trials, Jenny Nordic Skincare was born—a holistic skincare ritual designed to help women embrace their skin at any stage of life.

Our Philosophy

At Jenny Nordic Skincare, I want to change how we view maturing skin. Looking young doesn’t mean better, and ageing doesn’t mean losing beauty. Your skin can be glowing, radiant, and healthy, regardless of age or hormonal changes.

By combining minimal, high-performance skincare with empowering self-care practices like gua sha and face massage, I aim to help you achieve the balanced, beautiful skin you deserve.

Our Mission

Jenny Nordic Skincare exists to:

  • Help women navigate hormonal changes with confidence, achieving glowing skin that feels balanced and radiant.
  • Offer a simple, high-performance skincare routine that eliminates complexity, reduces waste, and respects the planet.
  • Redefine beauty standards by celebrating all skin, at every age, through mindful self-care and effective products.

Our Vision

We envision a world where skincare is no longer a source of confusion or overwhelm, but a daily ritual of self-love. By simplifying skincare and integrating it with holistic wellness, Jenny Nordic Skincare empowers women to embrace the natural beauty of their skin and age gracefully, sustainably, and confidently.

What Makes Us Unique

  • Minimalism Meets Performance: Our curated, 3-step skincare routine is all you need for happy, healthy skin.
  • Nordic Ingredients: We use organic, ethically sourced ingredients that harness the power of Nordic nature.
  • Holistic Care: Our skincare rituals go beyond products, incorporating gua sha and face massage to amplify results and nurture your well-being.
  • Sustainability: We actively minimise environmental impact by reducing waste, using eco-friendly ingredients and packaging, and off-setting our emissions.

Join Us

Jenny Nordic Skincare is more than a brand—it’s a movement to empower women to love their skin. Let’s embrace simplicity, celebrate maturity, and glow from the inside out.

Have questions, ideas, or just want to chat? I’d love to hear from you—drop me a message anytime!

PS: Don’t forget to follow us on Instagram for daily skincare tips and inspiration.

Together, let’s make skincare simple, sustainable, and joyful. 🌿

IPHM accredited training provider
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