3 Beauty Trends Worth Following

May 23, 2025

Wellness trends come and go faster than you can say “new skincare hack.” But every now and then, a few rise above the noise. They're not just trends—they’re thoughtful, transformative practices that make a lasting difference in how we feel and how our skin behaves.

At Jenny Nordic Skincare, I’m all about keeping things simple, high-performing, and holistic. So today I’m sharing the three wellness trends I genuinely believe are worth your time. These rituals aren’t about hype—they’re about healing, support, and sustainable results. If you’ve been feeling overwhelmed by what’s “in” and wondering what’s actually worth it, this one’s for you.

Let’s dive in.

1. Gua Sha: Ancient Ritual Meets Modern Glow

Why it’s worth following:
This isn’t just a TikTok trend or a cute jade tool. Gua sha is rooted in traditional Chinese medicine and has been used for centuries to move stagnation, release tension, and support lymphatic flow. In skincare, it has become a daily ritual for boosting glow, sculpting facial contours, and creating a moment of mindful connection.

In your 40s and beyond, your skin begins to slow down naturally—circulation, collagen production, lymphatic drainage. Gua sha helps support these processes in a gentle, effective way. When done regularly (even just a few minutes a day), it can:

Soften fine lines and expression tension
Depuff and define your face
Improve product absorption
Boost skin radiance
Help you feel better, not just look better

And let’s be real—anything that helps us reconnect with our skin and body in this season of hormonal changes is a win in my book.

Pro tip: Use your gua sha tool with a nourishing facial oil, like our Glow & Revitalize Oil Serum, for extra slip and skin-loving benefits.

2. Slow Beauty: The Ritual, Not the Rush

Why it’s worth following:
In a world that pushes fast everything—fast fashion, fast food, fast results—slow beauty is a breath of fresh air. It’s not about adding more to your routine, but about being present in the process.

Slow beauty invites you to:

Choose quality over quantity
Simplify your skincare routine with high-performing, intentional products
Make your skincare a grounding ritual rather than another box to tick

When you approach skincare as self-care, your skin responds. Stress levels drop, your nervous system relaxes, and that glow? It starts from within.

For women in their 40s navigating perimenopause, stress management and hormonal balance become even more crucial. Slow beauty gives us a moment to pause, breathe, and nourish ourselves—inside and out.

Try this: Light a candle, breathe deeply, and spend five minutes massaging your skincare in. It’s not extra—it’s essential.

3. Minimalism: Less Clutter, More Clarity

Why it’s worth following:
Minimal skincare isn’t about doing the bare minimum—it’s about doing the right things, with purpose. So many women come to me confused and frustrated with overflowing shelves, a dozen half-used serums, and no clear results. Sound familiar?

The minimalist approach cuts through the noise. It asks:

What does your skin actually need?
What products are doing the most for your skin barrier, hydration, and resilience?
Are you giving your skin space to thrive, or overloading it?

At Jenny Nordic Skincare, we believe in a 3-step routine that covers all your skin’s needs—cleanse, hydrate, and nourish. No fluff, no filler. Just results that make you feel good in your skin.

When you’re dealing with hormonal changes, sensitivity, or skin that feels “off,” simplifying your skincare can be a total game-changer. Fewer products mean less chance of irritation, better skin balance, and more money (and headspace) saved.

So... Are These Just Trends?

Here’s the truth: while “gua sha,” “slow beauty,” and “minimalism” might be trending right now, they’re far from fleeting. These are intentional wellness rituals that:

Support long-term skin health
Help manage stress (hello, nervous system regulation)
Encourage a kinder, more connected relationship with yourself

And isn’t that what true beauty is all about?

What About You?

Now I want to hear from you.

What’s one wellness trend or ritual that’s actually worked for you? Something that’s helped you feel better, glow a little more, or reconnect with yourself in the middle of a busy life?

Drop it in the comments or DM me—I love hearing what’s working in your world. We’re all in this journey together, and your go-to tip might inspire someone else today.

Ready to Embrace Ritual Over Routine?

If you’re curious to try these rituals for yourself, explore the Jenny Nordic Skincare Discovery Set—the perfect way to start your minimalist, slow beauty journey with skincare that works for hormonal, tired, or dry skin. And if you’re gua sha curious, check out our [gua sha tool and protocol]—created especially for women in their 40s who want real results without overwhelm.

Sending love,

Jenny, the founder of Jenny Nordic Skincare

PS. For daily skincare tips and inspiration, follow us on Instagram!

Want more skin wisdom in your ears?
Tune into The Skin Reset Podcast – a weekly chat where we dive deep into all things skin, the holistic way. From navigating perimenopause to building a minimal routine that actually works, it's your space to learn, unwind, and feel seen in your 40s and beyond. New episodes every week — come join the conversation.