Skincare mistakes to avoid in your 40s

Top 5 Skincare Mistakes to Avoid in Your 40s and Beyond

As we journey through life, our skin evolves alongside us, requiring different care and attention at various stages. In our 40s and beyond, our skin keeps changing, and the products we used before might not be cutting it anymore.

While there’s no shortage of products and advice out there, navigating the sea of options can be overwhelming. To help you on your path to radiant, youthful skin, let’s explore the top five skincare mistakes to avoid in your 40s and beyond.

5 Skincare Mistakes to Avoid

Using a Wrong Cleanser

Cleansing is the foundation of any skincare routine, yet using the wrong cleanser can disrupt the delicate balance of your skin, leading to dryness, irritation, or even breakouts. In your 40s and beyond, opt for gentle, hydrating cleansers that effectively remove impurities without stripping away essential moisture. Look for an oil cleanser that helps to maintain your skin's natural hydration levels and promote a radiant complexion.

PRODUCT RECOMMENDATION: Smooth Oil to Milk Cleanser washes away any make-up, dirt, grime and SPF effortlessly without compromising the skin barrier. It contains skin strengthening oat lipid and has a refreshing citrusy scent. 

Smooth oil to milk cleanser

Skipping Hydrating Essence

Hydration is key to plump, youthful-looking skin, and as we age, our skin’s ability to retain moisture diminishes. Incorporating a hydrating essence into your skincare routine can make a world of difference. Essences are lightweight, fast-absorbing liquids packed with hydrating and skin-replenishing ingredients that penetrate deeply into the skin, providing long-lasting hydration and enhancing the efficacy of subsequent skincare products. Choose an essence formulated with hydrating humectants, amino acids, or niacinamide to boost hydration and restore your skin's vitality.

PRODUCT RECOMMENDATION: Rehydrate & Balance Beauty Essence is formulated to treat dehydrated, dull and irritated skin with intense hydration, and strengthen your skin barrier with its microbiome-friendly formula.

Rehydrate & Balance beauty Essence texture shot

Neglecting Face Oil

Face oils are often misunderstood, especially by those with oily or combination skin types. However, in your 40s and beyond, face oils can be a game-changer for replenishing lost moisture, nourishing the skin, and promoting a healthy, radiant complexion. Opt for lightweight, non-comedogenic oils such as squalane, camellia seed, or rosehip seed oil, which mimic the skin's natural oils and help strengthen the skin barrier. Incorporating a face oil into your morning and night time skincare routine can help lock in moisture, improve skin elasticity, and reduce the appearance of fine lines and wrinkles.

PRODUCT RECOMMENDATION: Glow & Revitalise Oil Serum is a revitalising oil serum to tackle fine lines, pigmentation and lack of radiance. It's fast-absorbing, leaving the skin feeling soft, radiant and balanced.

Glow & Revitalise oil Serum

Forgetting to Prioritize Sleep and Nutrition

Skincare isn’t just about what you apply to your skin—it’s also about your lifestyle habits. In your 40s and beyond, prioritizing adequate sleep and nutrition is essential for maintaining healthy, radiant skin from the inside out. Aim for 7-9 hours of quality sleep each night to allow your skin time to repair and regenerate. Additionally, incorporate nutrient-rich foods into your diet, such as fruits, vegetables, lean proteins, and healthy fats, to provide your skin with the vitamins, antioxidants, and essential nutrients it needs to thrive.

Neglecting Face Massage

Face massage is a powerful yet often overlooked skincare practice that can yield significant benefits, especially as we age. Regular facial massage helps stimulate blood circulation, promote lymphatic drainage, and improve muscle tone, resulting in firmer, more lifted skin and a radiant complexion. Incorporate a few minutes of facial massage into your daily skincare routine using gentle, upward strokes and circular motions. You can use your fingers or invest in a facial tool like a gua sha or jade roller to enhance the massage experience and maximize the benefits.

PRO TIP: Follow this 2-minute daily face massage protocol for the best results.

The Take-Away

In conclusion, navigating skincare in your 40s and beyond requires a mindful approach that addresses the changing needs of your skin. By avoiding these common skincare mistakes and adopting a holistic approach that encompasses proper cleansing, hydration, nourishment, lifestyle habits, and self-care practices like face massage, you can support your skin’s health and vitality for years to come. Remember, consistency is key, so stick to your skincare routine diligently and embrace the journey to beautiful, age-positive skin.

Love and hugs,


Founder of Jenny Nordic Skincare and Gua Sha Facialist

PS. For daily skincare tips and inspiration, follow us on Instagram!

Back to blog

Leave a comment

Shop the post