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The best skincare routine in the 40s

Welcome to your fabulous 40s! It's an age where wisdom and confidence truly shine. As you navigate this chapter of life, taking care of your skin becomes even more important. Thankfully, I’m here to guide you to a grown-up glow and radiant complexion. In this blog post, I'll share the best skincare routine tailored specifically for your 40s. 

I know you are busy with a million things on your to-do list. So, without further ado, let's dive in!

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The best skincare routine in the 40s

Cleanse with care

Your skincare routine should always start with a gentle and effective cleanser. Opt for a cleanser that targets ageing concerns, such as fine lines and uneven skin tone. Look for an oil cleanser with ceramides and antioxidants that help replenish moisture and combat free radicals. Cleanse your face twice a day to remove impurities and prepare your skin for the next steps.

Smooth Oil to Milk Cleanser is a gentle yet efficient cleanser designed for 40+ skin. It's rich in antioxidants and ceramides and helps strengthen your skin barrier.


Exfoliation is crucial for achieving a youthful glow. However, choosing a gentle exfoliator that won't be too harsh on your skin is important. Regular exfoliation helps remove dead skin cells, promoting cell turnover and improving overall skin texture. Look for chemical exfoliators with AHAs (alpha hydroxy acids) or BHAs (beta hydroxy acids) to rejuvenate your complexion without irritating it.

Opt for a mildly acidic essence to keep your routine quick and minimal to keep your skin texture smooth and radiant. This way you don't need an additional exfoliator in your routine.

Nourish with antioxidants

Antioxidants are your skin's best friends in your 40s! They help fight off environmental stressors and free radicals, which contribute to premature ageing. Incorporate products rich in antioxidants such as Glow and Revitalize Oil Serum into your routine. Antioxidants will help brighten your skin, reduce the appearance of dark spots, and restore radiance.

Hydration is key

Our skin tends to lose moisture as we age, leading to dryness and fine lines. To combat this, invest in a hydrating serum or moisturiser that's specifically formulated for mature skin. Look for ingredients like ceramides, which help lock in moisture and plump up the skin. Don't forget to include an eye cream to address any signs of ageing around the delicate eye area.

Sun protection

Protecting your skin from harmful UV rays is non-negotiable, regardless of age. In your 40s, sun damage can become more apparent, so make SPF a daily essential. Choose a broad-spectrum sunscreen with an SPF of 30 or higher and apply it generously to all exposed areas. Remember to reapply every two hours, especially when spending time outdoors, swimming or sweating.

Read my ultimate step-by-step guide to summer skin here.

Treat yourself to treatments

In addition to your daily skincare routine, consider incorporating professional treatments into your regimen. Treatments like chemical peels, microdermabrasion, or laser therapies can help address specific concerns such as fine lines, hyperpigmentation, and uneven skin tone. Consult a dermatologist or skincare professional to determine the best treatments for your needs.

Personally, I enjoy face massages the most for lifting and relaxation. To keep up with the results achieved with your treatments, include regular facial gua sha massage in your skincare routine.

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Keep consistent with your skincare routine

Your 40s are a time to embrace your beauty and celebrate the skin you're in. By following this skincare routine, you can nourish and protect your skin while addressing common signs of ageing. Remember, consistency is key, and it's never too late to start taking care of your skin. So, embrace your timeless radiance and enjoy the journey to healthy, glowing skin throughout your fabulous 40s and beyond! 

Read more on how to support your skin through perimenopause here.

Always here, rooting for you to glow,

Jenny, Founder of Jenny Nordic Skincare

PS. I hope you enjoyed reading this blog! For more holistic skincare inspiration, please follow Jenny Nordic Skincare on Instagram!

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